How to Use In-Car Advertising to Promote Your Business

The car is an integral part of many people’s lives. It is used for transportation to work, school, and social events. This means that it is a prime location for businesses to reach out to potential customers. Having a presence on vehicles is a cost-effective way to do this. It also provides a unique opportunity to build long-term relationships with consumers. In-car advertising is a form of OOH marketing that enables brands to connect with drivers and passengers on an emotional level.

Whether it is a full vehicle wrap or a window decal, in-car advertising is an effective way to promote a business and make a lasting impression on the public. This type of marketing offers businesses a number of different advertising options that can be tailored to suit their specific needs and budget. Businesses can choose from a wide variety of advertising platforms, such as digital displays, mobile apps, and interactive voice experiences. This flexibility allows them to find the right solution that will meet their marketing goals and engage with consumers in a meaningful way.

One way that in-car advertising – Ongo Smart Advertising can be used is by enabling brands to deliver helpful messages to drivers and passengers. For example, if the vehicle is low on gas or an electric car needs to be recharged, an app could show nearby stations possibly with discount offers along the driver’s route. This is a useful feature that can save time and money for the driver.

In-car advertising isn’t a new concept. Radio ads have been around for decades, and companies such as Display Science have been selling ad space in taxis and ride-share cars since 2016. However, this advertising is becoming increasingly digital, with the addition of GPS data that can be used to target ads to specific geographic areas or demographics. This makes it easier to reach the right audience with the most relevant message.

It is important to note that car advertising must be carefully designed with safety in mind. The last thing a brand wants is for an advertisement to pop up at an inopportune moment and distract a driver. It is also important to disclose advertising metrics transparently, so that advertisers can understand the impact and effectiveness of their campaigns.

By understanding what motivates and excites drivers, brands can create car advertisements that are both innovative and engaging. In turn, this will help them attract a wider audience and increase their chances of turning leads into customers. By tracking the performance of their in-car campaigns with key performance indicators, such as impressions, reach, engagement, website traffic, and sales leads, businesses can gain valuable insights into their advertising strategies and optimize future campaigns to achieve their business objectives. This ongoing feedback loop is crucial for businesses to stay competitive and remain relevant in today’s highly-fragmented and crowded marketplace. Viva Communications and Ongo Smart Advertising partnered up to launch an in-car advertising campaign for their products and services across the Philippines’ smart tablets placed on TNVS vehicles. The campaign boosted local brand visibility, and resulted in a 62% Navigation rate within 3 months.